![]() Video : A video is a clip produced using a design template that you can customize with dynamic elements such as text, photos, videos and shapes. Its quick, content-focused characteristics make it a great fit for sharing behind-the-scenes shots as an Instagram Reel or social media ad campaign. Deciding between a Video and an Animated GIFīannerbear’s Video Generation API gives you several different media types to choose from, each one suitable for a range of applications.Īnimated GIF : An animated GIF is a simple looping slideshow that can be further customized with a design template, different frame frequencies, and number of loops. Zapier : To trigger actions in different programs and manipulate data into the most suitable formatīy the end of the tutorial, you should be able to produce a GIF that looks like this:īefore we jump into the steps, let’s address the differences between the media formats you can produce.Google Sheets : To store and sort recent Instagram media.Bannerbear : To design and generate videos and animated GIFs. ![]() Here’s what you’ll need to do it without code: With a video generation API, you can automate turning photos you already have into something more dynamic. Repurposing the same material for different types of content can also round out your publishing calendar and make the most of your marketing dollars. Static images are an integral part of a brand’s overall identity and marketing strategy, but GIFs and videos command more attention. In this tutorial, we’ll be using nocode tools to automatically turn your existing Instagram media into videos or GIFs that can then be published as Stories or Reels. This will give you some extra content to reach new audiences, presented in a fresh way. With social media platforms’ unceasing emphasis on frequent and consistent publishing of this content type, it’s easy for brands to struggle to keep up.įortunately, there’s a way to repurpose your existing content-photos-by turning them into videos or GIFs. The problem with video is that creating this content can take a lot of time. Instagram and competitors like TikTok recommend content to users based on the people they follow, the content they interact with, and their location. Short-form video, in particular, is an excellent way to increase exposure to new audiences. ![]() Video is an increasingly popular format, with 81% of social media users reporting they prefer it over other content types. As a platform with over 1.15 billion active monthly users, 90% of which follow at least 1 business account, Instagram’s power can’t be underestimated.īut photos alone won’t cut it. Posting photos on Instagram is a great way to develop brand awareness and build excitement about new products and services. ![]()
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